Unlock Luxury Award Travel with United MileagePlus Miles: Up to 100% Bonus Promotion (until August 25, 2023)

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United Airlines MileagePlus is running an enticing promotion that allows members to purchase miles with up to a 100% bonus, opening doors to luxurious award travel. This limited-time offer, available until August 25, 2023, presents an opportunity to bolster your MileagePlus balance. Let’s delve into the key details of this promotion and explore its potential benefits.

Image source Mileage Plus

Promotion Details

Dubbed “Spin the wheel. Reveal the deal” United’s latest promotion offers MileagePlus members the chance to earn a bonus of up to 100% when purchasing miles. While the bonus percentage varies among users, the most appealing offer grants a 100% bonus, effectively pricing each mile at 1.88¢. The maximum purchase limit for this promotion is 87,500 miles (pre-bonus) in a single transaction. This enticing deal runs through 11:59 p.m. CT on August 25, 2023.

Personalized Bonuses

To determine your specific bonus or discount rate, log into your MileagePlus account. United tailors this promotion to individual users, and the bonus usually becomes available when purchasing 5,000 or more miles. The offer is tiered, ranging from a potential 40% discount to the coveted 100% bonus, providing ample opportunity to enhance your miles balance.

Mileage Purchase Terms

While this promotion offers an appealing opportunity, there are some terms to consider. The minimum purchase amount is 2,000 miles, and you can acquire a maximum of 175,000 miles per calendar year, including those earned through bonus promotions. Purchased miles are typically credited to your MileagePlus account within 72 hours. It’s important to note that these purchased miles do not contribute towards MileagePlus Premier status, and they are nonrefundable.

Value Assessment

When evaluating this promotion, it’s crucial to assess the value proposition. The valuation of United MileagePlus miles averages around 1.2 cents per mile. However, the value can vary based on your redemption plans. To determine value, compare the cost of purchasing a flight with cash to the cost in miles. A “cents per mile” rate exceeding the average suggests good value, while a rate below the average may indicate otherwise.

Maximizing the Promotion

To make the most of this promotion, consider leveraging it strategically. While United’s MileagePlus program experienced devaluations, there remain valuable redemption options. Opt for flights operated by United or partner airlines on specific routes to maximize value. Additionally, purchasing miles can be more cost-effective than buying tickets, especially for one-way journeys.

An example of flights with a high cash cost and a much lower cost per mile.

Fly from New York/Newark, NJ, US (EWR) to London, GB (LHR) for as few as 80k miles in business class: 

Fly from New York/Newark, NJ, US (EWR)  to  Zürich, CH (ZRH)  for as few as 87,8k miles in business class:

Alternative methods of earning MileagePlus miles

United MileagePlus miles can also be earned through co-branded credit cards, like the United SM Explorer сard, the United Quest card, and the United Club Infinite card. Transferring points from other Chase credit cards to your MileagePlus account on a 1:1 basis is another option.


Remember, this promotion is only truly valuable for those targeted with the maximum bonus or discount. Don’t miss this opportunity to unlock the potential of United MileagePlus miles and indulge in remarkable award travel adventures.

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