Review of IHG’s ‘SEPTEMBER FLASH SALE’ Promotion (South East Asia & Korea) 

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International Hotel Group (IHG) has rolled out its enticing “SEPTEMBER FLASH SALE” for travelers eager to book stays between October 10, 2023, and January 31, 2024. Here’s a breakdown of the offer and its potential value.

Booking Window

The promotional period is concise, spanning only a week from September 19 to 25, 2023. This tight window means potential patrons must act quickly to benefit.

Discount Structure

A 25% discount off IHG’s Best Flexible Rate (BFR) is a substantial offering, but IHG One Rewards members can score even bigger savings with an additional 15% off. This is a great incentive to join their rewards program if one isn’t a member already.


  • A minimum of a 2-night stay and a 21-day advance booking might limit last-minute travelers. 
  • The full prepayment policy and non-refundability clause, while standard for such discounted rates, may deter those uncertain about their travel plans.
  • The offer applies to Southeast Asia, South Korea and IHG hotel brands (full list of participating hotels).

Additional Perks

Families will appreciate the ‘kids stay and eat for free’ policy at Holiday Inn, which can result in notable savings. Moreover, the assurance that bookings made directly through IHG channels qualify for reward points reinforces the loyalty aspect


Potential guests should be aware of the non-inclusivity of taxes, service charges, and other potential surcharges. The exclusion of in-room dining and minibar from the offer might be a let-down for some. It’s also worth noting that blackout dates might apply, so clarity on this front from individual hotels would be beneficial.


IHG’s “SEPTEMBER FLASH SALE” appears to be a promising opportunity for travelers, especially IHG One Rewards members, seeking a getaway in Southeast Asia and South Korea. The terms, while containing some standard restrictions and clauses, present a favorable package overall. However, as with any deal, potential bookers should weigh the benefits against any possible inconveniences to ensure they’re getting the best value for their money.

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