Frontier Airlines has launched its “Your New Love” promotion, offering travelers a range of complimentary privileges to enhance their flying experience. The initiative follows a recent policy change by Southwest Airlines to eliminate its longstanding free checked baggage policy, effective May 28, 2025.

I first saw this news on Danny Deal Guru.

Frontier aims to attract disenchanted Southwest customers by offering these added perks. Here’s what Barry Biffle, CEO, Frontier Airlines, has to say about it “We’ve always had heart,” “Some airlines are walking away from what travelers love, but we’re running towards it. Think of this as the ultimate ‘divorce your old airline’ deal. If travelers show us the love, we’ll make these perks permanent.” in the Frontier news.

Promotion Details

For all new bookings made through March 24, 2025, Frontier is providing the following benefits:

  • Economy Bundle: Includes a free carry-on bag, free seat selection, and free flight changes for nonstop travel through August 18, 2025.
  • Free Checked Bag: By using the promo code “FREEBAG” during booking, travelers can receive a free checked bag for flights departing between May 28 and August 18, 2025.

Booking and Travel Period

  • Booking Window: Now through March 24, 2025.
  • Travel Dates: Nonstop flights through August 18, 2025.

Terms and Conditions

$0 Economy Bundle:

Available only for new nonstop bookings at flyfrontier.com and in the Frontier mobile app. To receive promotional pricing, flight and bundle must be purchased by 11:59pm Eastern time on March 24, 2025 for travel through August 18, 2025. Economy Bundle must be selected at the time of flight purchase.

FREEBAG

Available only for new bookings at flyfrontier.com and in the Frontier mobile app. To receive promotional pricing, customer must enter promo code FREEBAG during new flight purchase made by 11:59pm Eastern time on March 24, 2025 for travel from May 28, 2025 through August 18, 2025. Limit one free Checked Bag per person, per direction, weight limit applies.

About the Promotional Fare Offer:

Tickets must be purchased by 11:59 pm Eastern time on Mar. 24, 2025. Sale fares are valid for nonstop travel on Tuesday, Wednesday and Saturday, for departures through Aug. 18, 2025. 21-day advance purchase is required. The following blackout travel dates apply: May 27, 2025; Jul. 2, 5, 2025. Not all markets are available for all dates of travel. Round trip purchase is not required. All travel rules will apply, including Frontier Airlines’ Contract of Carriage.

Conclusion

Travelers seeking added value and flexibility may find Frontier Airlines’ “Your New Love” promotion appealing, especially in light of recent changes in airline policies regarding baggage fees.