Avianca LifeMiles points sale (140% promotion until August 30, 2023) – Target Promo

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Avianca’s LifeMiles program has long been a go-to option for frequent flyers looking to make the most of their miles. With an expansive network, LifeMiles members can book flights on a myriad of Star Alliance partners, offering them unparalleled flexibility and a host of destinations to choose from.

Overview of the Offer and Promotion Conditions

From August 16th to August 30th, 2023, LifeMiles is running a promotion where members can enjoy a bonus of up to 140% when purchasing miles. However, there are specifics under the Terms & Conditions to be aware of:

  1. Only those who have received an email directly from LifeMiles are eligible.
  2. The bonus structure is tiered, with:
  • 135% bonus for purchases between 1,000 – 20,000 miles 
  • 140% bonus for those buying between 21,000 – 200,000 miles.
  1. Purchases are capped at 200,000 miles per transaction, with a maximum accumulation, including bonuses, of 1,000,000 miles in 2023.

A Brief History of LifeMiles Purchase Offers in 2023

A glance at the offers this year reveals:

– July 11 – July 28: 150% Bonus (1.32 cents each)

– June 13 – June 27: 160% Bonus

– May 16 – May 30: 165% Bonus

– April 18 – April 26: 155% Bonus

– March 14 – March 29: 160% Bonus

– February 9 – February 22: 165% Bonus

– January 17 – January 27: 165% Bonus

Given this trajectory, it’s evident that the current promotion is not the most generous we’ve seen this year.

Pros and Cons of the Offer


  • Booking premium cabins across Star Alliance airlines is much more valuable with LifeMiles.
  • A transparent award chart simplifies mile calculations.
  • No fuel surcharges on Star Alliance award flights.


  • The LifeMiles website is notorious for its technical glitches.
  • Not all award availabilities across partner airlines are displayed by Avianca.
  • Better promotions have been rolled out by LifeMiles in the recent past.

What is the Cost of a LifeMiles Mile?

Outside promotional periods, a LifeMiles mile costs 1.4 cents. With this current promotion, the value sits at 1.35 cents. However, earlier in 2023, the lowest offer was at 1.32 cents, marking this offer slightly less attractive by comparison.

When Does It Make Sense to Buy Points?

Purchasing points is a strategic decision, especially when planning to redeem them for reward flights. It’s particularly valuable when aiming for flights on a broad spectrum of Star Alliance carriers, or if you’re a tad short on miles for your desired booking.

A Word of Caution

Members have occasionally reported glitches with the LifeMiles website, including challenges in generating receipts or crediting purchased miles. It’s vital to be vigilant and ensure that transactions are completed seamlessly.

Terms & Conditions

While we’ve touched on some key points, the full T&C can be found on, with notable stipulations on purchase limits, payment methods, and redemption conditions.


In summary, while the current LifeMiles promotion has its merits, it’s crucial to evaluate one’s personal requirements and take into account previous offers from this year before making a move. Always aim to be well-informed to fully optimize the mileage benefits.

Tip – LifeMiles sells miles directly and categorizes their purchase as an airline expense. So consider using one of these cards to buy miles to maximize your rewards:

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