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Offer Ends: Expired
- Atmos Rewards promotion for points purchase with a bonus up to 110% (until October 10, 2025)
- The offer includes a 80% to 110% bonus, depending on the number of miles purchased.
This is the seventh bonus-points sale under the Atmos Rewards program, which merged members of Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles programs, and it ties the program’s best-ever bonus of 110%.
To understand the value of the offer, you need to take a step back and look at the bonuses that Alaska Airlines has offered in the past.
Understanding Alaska/Atmos Rewards’ Mileage Purchase Promotions, 2024-2026
The current Alaska/Atmos Rewards offer runs 6:00 AM PT, October 27 – 11:59 PM PT, November 7, 2026, with a bonus of up to 110% — and, new for this sale, a temporarily higher annual purchase limit.
| Offer validity period | Bonus on purchased miles | |
|---|---|---|
| October 27, 2026 | November 7, 2026 | Up to a 110% bonus (higher annual limit) |
| Late 2025 | February 18, 2026 | Up to a 100% bonus |
| September 15, 2025 | October 10, 2025 | Up to a 110% bonus |
| July 9, 2025 | August 16, 2025 | Up to a 60% bonus |
| June 11, 2025 | June 26, 2025 | Up to a 70% bonus |
| April 9, 2025 | May 21, 2025 | Up to a 60% bonus |
| March 10, 2025 | March 23, 2025 | Up to a 50% bonus |
| January 14, 2025 | February 21, 2025 | Up to a 60% bonus |
| November 18, 2024 | December 23, 2024 | Up to a 60% bonus |
| October 4, 2024 | October 31, 2024 | Up to a 60% bonus |
| September 13, 2024 | September 18, 2024 | Up to a 60% bonus |
| July 10, 2024 | August 15, 2024 | Up to a 60% bonus |
| June 12, 2024 | June 26, 2024 | Up to a 50% bonus |
| April 11, 2024 | May 23, 2024 | Up to a 60% bonus |
| March 8, 2024 | March 20, 2024 | Up to a 70% bonus |
| January 18, 2024 | February 24, 2024 | Up to a 60% bonus |
To participate, visit the link to buy Alaska miles. This offer is targeted, so the bonus tier you’re shown may differ from what other members see — confirm the exact percentage on your own purchase screen before buying.
Promotional Period
The key window for this offer is from 6:00 AM PT on October 27, 2026 to 11:59 PM PT on November 7, 2026. During this period, Atmos Rewards members can purchase points with an added bonus.
Bonus Structure
The bonus scales with how many points you buy, up to the 110% maximum — but Alaska has not published exact per-tier cutoffs for this specific sale, and the tiers shown have varied by account in past sales. Check the calculator on your own purchase screen for the exact bonus at each quantity before buying.
Cost Structure
Points are priced at $35.00 per 1,000 points (plus a 7.5% Federal Excise Tax, and GST/HST or QST for Canadian residents), or about 3.76 cents per point all-in before any bonus. Let’s assume you’re eligible for the 110% bonus and decide to purchase 100,000 Atmos Rewards points before the bonus is applied. In this case, you’ll get 210,000 Atmos Rewards points for $3,762.50, effectively reducing the price to about 1.79 cents for each Atmos Rewards point. At a 100% bonus instead, the same $3,762.50 buys 200,000 points, for about 1.88 cents each.
Purchase Mileage Plus Miles Limits
You may purchase and gift Atmos Rewards points in increments of 1,000 points up to 60,000 points, and in increments of 5,000 points up to a maximum of 100,000 points per transaction.
Annual Limits for Purchasing Alaska Miles
For Elite Members (Atmos Silver, Atmos Gold, Atmos Platinum, and Atmos Titanium, as well as legacy Mileage Plan MVP, MVP Gold, and MVP Gold 75K members) there is no annual limit on mile purchases.
Non-elite members are normally capped at a total of 150,000 miles acquired through Points.com in a calendar year. For this sale, that cap is temporarily raised by 100,000 points, to 250,000 points (before bonuses), through November 7, 2026.
Bonus Mile Exclusions
The purchased bonus miles do not count toward Atmos status. Additionally, bonus miles are not included in the 150,000-mile annual limit for non-Elite members.
All purchased miles are non-refundable.
Up to 110%, Alaska's highest bonus to date, running from 6:00 AM PT on October 27, 2026 to 11:59 PM PT on November 7, 2026. The bonus is targeted and scales with how many points you buy, so confirm your own tier on the purchase screen. Points are $35.00 per 1,000 before any bonus, plus a 7.5% Federal Excise Tax (about 3.76 cents per point all-in). At a 110% bonus, the effective price drops to about 1.79 cents per point; at 100%, about 1.88 cents per point. Yes. Non-elite members are normally capped at 150,000 purchased points per calendar year; for this sale, that cap is temporarily raised by 100,000 points, to 250,000 points before bonuses, through November 7, 2026. Elite members (Atmos Silver, Gold, Platinum, Titanium, and legacy MVP/MVP Gold/MVP Gold 75K) have no annual limit. You can buy or gift points in 1,000-point increments up to 60,000 points, or in 5,000-point increments up to 100,000 points per transaction. No. Purchased points, including bonus points, do not count toward Atmos status, and all purchases are non-refundable.How big is the current Alaska/Atmos Rewards buy-miles bonus?
How much do Atmos Rewards points cost during this sale?
Has the annual purchase limit changed for this sale?
What are the per-transaction limits for buying Atmos Rewards points?
Do purchased Atmos Rewards points count toward elite status?
Conclusion
This is Alaska Atmos Rewards’ seventh bonus points sale, and it ties the program’s highest bonus to date at 110%, with a temporarily higher annual purchase limit on top.
Alaska Atmos Rewards offers many advantages:
- unique set of airline partners, both oneworld alliance partners and other airlines from Condor to Icelandair
- allows stopovers on tickets
- elite members have no annual limit on the purchase of points
- Atmos points do not expire
- the ability to choose how to earn points (distance flown, price paid, segments flown)
If you can redeem points for more than their value, such as premium seats on airlines like Cathay Pacific, Japan Airlines, and Qantas, buying points is definitely a good practice.
